ABOUT US
Rooh Alnoor is a Dubai-based brand house dedicated to creating and distributing refined jewelry and lifestyle products across the GCC.
With a focus on quality, storytelling, and design, we aim to become a trusted name in the Gulf’s evolving luxury landscape.
Brand Development
We craft iconic jewelry brands from scratch، shaping identities that resonate with culture, elegance, and timeless value. From design to market strategy, we build brands ready to thrive in the GCC luxury landscape.
Luxury Product Distribution
With deep-rooted regional expertise, we ensure seamless distribution of premium jewelry and accessories across the UAE and GCC. Our curated logistics and retail access elevate brand visibility while maintaining exclusivity.
Retail Partnerships
We collaborate with select department stores and boutique retailers to position high-end brands where they belong. Through strategic alliances, we drive sales and brand prestige across luxury retail destinations.
Pearl Sourcing & Trade
We source and trade high-quality cultured pearls through trusted global and regional networks. From raw gems to refined selections, our pearl expertise powers both our own brands and wholesale partners across the GCC.
What We Believe In
- At Rooh Al Noor, we believe in excellence in craftsmanship, where every detail reflects our pursuit of perfection.
- We honor the cultural heritage of the Gulf while embracing ethical sourcing and transparency across our supply chain.
- By building long-term relationships and empowering local talents, we aim to create value that goes beyond products, leaving a meaningful imprint on the region and the world
Our Team
At the heart of Rooh Alnoor is a passionate team driven by creativity, integrity, and purpose.
Together, we’re not just building brands, we’re shaping a vision for the Gulf’s luxury future, one step at a time.
Mojtaba Moslehi
Founder and CEO
Yalda Khorasani
Co-founder & Sales Director
Sophie Laurent
Creative Director
Angela Reyes
Marketing Specialist
Noor Al Nuaimi
Strategic Brand Advisor
OUR STORY
Rooted in Legacy. Crafted for Tomorrow.
At Rooh Al Noor, we carry the legacy of seven generations of honest craftsmanship and trusted reputation in the Middle Eastern gold and jewelry trade.
Our ancestors passed down not only a skill, but a deep responsibility, to honor beauty, integrity, and cultural heritage through every piece we create.
Today, we walk the same path, reimagining their timeless values for a global stage.
With every collection, we aim to spark emotion, build lasting connections, and make the world a more beautiful place, one detail at a time.
MISSION
To craft and distribute meaningful jewelry and lifestyle brands rooted in heritage, designed with excellence, and delivered with integrity across the GCC and beyond.
VISION
To become a leading house of refined luxury in the Gulf, blending timeless artistry with modern elegance.